What is the outcome?
A useful TAM research play produces an inspectable account universe, not a promise to find every company on the market. You can start from a named public cohort, a list you already own or an explicit ICP.
SignalSurf distinguishes those requests so that a named source does not silently become a broad market search. Choose the destination Table and decide what fields you actually need.
How does the play work?
First define the corpus or ICP and the result cap. Review the proposed scope and credit estimate before paid sourcing. Preserve the Company result and save it to the destination Table. Inspect the rows before asking for people.
People discovery should use the selected Company universe and its own bounded destination. Enrich only the fields and rows you chose. Missing data and provider failures remain visible; they are not proof that an entire account is unsuitable.
What should I check before outreach?
Review identity matches, source evidence, qualification and missing values. Add your own rubric only when you intend to use it; arbitrary scoring is not a prerequisite for every discovery request.
Research records are inputs to the next play. They do not enroll themselves into a Campaign. Decide the audience and review the campaign independently before any send.